Sign Up Early for the New .REALTOR Top Level Domain

The world of online domains is opening up – soon hundreds of new domains will be available on the Internet and companies are starting to market new domains. To create a name space where property buyers, sellers and investors can go to find a REALTOR®, the most credible, trusted real estate information, resources and professional services online, the NATIONAL ASSOCIATION OF REALTORS® applied with ICANN in 2011 to operate a new branded .REALTOR top level domain. Only members of NAR and the Canadian Real Estate Association can call themselves REALTORS®, and only real estate professionals who are REALTORS® will be allowed to use the .REALTOR domain.

The launch of the awareness campaign for the .REALTOR top level domain will be revealed at the 2013 REALTORS® Conference & Expo in San Francisco this week. The campaign will bring awareness to the new domain, showcase its benefits to members, and encourage them to sign-up new to receive advance notification to claim their domain as soon as it becomes available. Beginning Thursday, November 7th, members can sign up at to receive advance email notification for priority registration of .REALTOR domains, one day prior to general release. Members attending the Conference may visit NAR Booth #5644 to register and ask questions.

In the meantime, Go Daddy, and other domain sellers are beginning to promote a list of top level domains which will become available, including .REALTOR. These domain sellers have no relationship with NAR, nor the sale of .REALTOR domains. Members should not pre-register or pay an outside company for a .REALTOR top level domain, because NAR will oversee registrations for .REALTOR when it is approved by ICANN. Additionally, NAR will provide members who register with a FREE one-year license for a .REALTOR domain name of their choice.

For more information, visit for additional talking points, FAQ, and an informative short video.


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